AUGMENTED REALITY (AR) IS CUTTING-EDGE TECHNOLOGY THAT ALLOWS FOR A DIGITALLY ENHANCED VIEW OF THE REAL WORLD, CONNECTING PEOPLE WITH INTERACTIVE CONTENT. WITH THE CAMERA AND SENSORS IN A SMARTPHONE OR TABLET, AR ADDS LAYERS OF DIGITAL INFORMATION DIRECTLY ON TOP OF VISUAL MEDIA.
This Augmented Reality app was developed for the 2014 Toronto TD Jazz Festival. The app animated the TD Jazz Man, and gave attendees direct access to up-to-the minute schedules, and festival information.
Developed in conjunction with product packaging, the magic candy dragon appears when the product box is scanned by your smart device.